Campaigns built with intention
TRINITY CITY HOTEL · MHL HOTEL COLLECTION
Inside the Georgian Suites
THE BRIEF: The newly reformed Georgian Suites at Trinity City Hotel had a story that deserved more than a photo. I was tasked with producing a two part interview series with the interior designer behind the suites, giving audiences a real look at the creative decisions, the references, and the details that shape each room.
WHAT I DID
- Took full production ownership: planning, directing, and managing the shoot on location.
- Shot and edited both parts to platform-specific formats aligned with the hotel’s brand identity.
- Managed the publishing strategy, timing releases to build series momentum.
- Tracked performance and applied learnings to future content decisions.
Part 1 · The concept behind the suites with Senior Interior Designer, Aoife Cheevers from @millimetredesign
Part 2 · A closer look at the details, materials, and story behind the design.
Swipe to see both parts of the series. Click to watch on Instagram.
INTERCONTINENTAL DUBLIN · MHL HOTEL COLLECTION
International Women's Day
THE BRIEF: For International Women’s Day 2025, I wanted to move beyond a generic awareness post. The idea was to put a spotlight on two women within InterContinental Dublin who were actively breaking barriers in their field through a two part interview series that felt personal and genuine rather than corporate.
WHAT I DID
- Developed the campaign concept choosing the interview series format to deliver an authentic IWD message.
- Selected the people to feature, managed pre-production, and directed both shoots on location.
- Shot, edited, and published both parts timed to the IWD moment.
- Tracked performance and used results to shape future interview content for the account.
Part 1 · Breaking Barriers and celebrating the women of InterContinental Dublin — with Valerie
Part 2 · Breaking Barriers and celebrating the women of InterContinental Dublin — with Orna
Swipe to see both parts of the series. Click to watch on Instagram.
THE MORGAN HOTEL · MHL HOTEL COLLECTION
Morgan Memories - UGC series
THE BRIEF: The Morgan wanted content that felt less like a hotel ad and more like something a real guest would share. I was invited to feature as a guest and took full creative ownership from there, deciding the format, scripting both parts, and producing the first part of the series.
WHAT I DID
- Defined the two part format: A 48h Dublin city guide and an in-hotel experience series, to make the series feel native on Instagram and TikTok.
- Scripted both parts, appeared on camera, and directed the full shoot.
- Shot, edited, and adapted both videos for Instagram and TikTok.
- Analysed results and applied learnings to future UGC content strategy.
Part 1 · Hidden gems, local spots, and the city through fresh eyes with The Morgan Hotel
Part 2 · Rest, explore, dine, repeat. The full experience from check-in to check-out
Swipe to see both parts of the series. Click on the link to watch it on Instagram.
MOXY BELFAST CITY · MHL HOTEL COLLECTION
Hotel Launch Campaign
THE BRIEF: Moxy Belfast City was a brand new property entering a competitive market. The task was to build awareness and excitement from the ground up, establishing the hotel’s bold, playful personality on social and driving engagement through the launch period.
WHAT I DID
- Created launch assets and teaser content to build pre-opening awareness.
- Designed and produced a series of competition posts to attract followers and generate buzz.
- Wrote copy and managed community interactions throughout the launch period.
- Maintained a consistent brand voice across all content to keep the account active and engaging.
THE COLLEGE GREEN HOTEL · MHL HOTEL COLLECTION
People & Heritage Content
THE BRIEF: College Green sits in one of Dublin’s most storied buildings. Alongside seasonal and promotional content, I produced a range of staff-led and heritage content, humanising the brand, showcasing its high level of service, and bringing the building’s history to life on social.
WHAT I DID
- Planned a content strategy balancing staff spotlights, heritage storytelling, and seasonal campaigns.
- Produced staff-led video content to humanise the brand and showcase the hotel’s level of service.
- Shot and produced milestone content including the Banking Hall reveal and spring seasonal campaign.
- Shot, edited, and published all assets maintaining brand consistency across Posts, Reels and Stories.
The College Green Hotel Dublin. Staff spotlights, seasonal campaigns, and the story of one of Dublin’s most iconic buildings
KC PEACHES · CAFE & CATERING
Student Campaign 2024
THE BRIEF: With students returning to Dublin in September, KC Peaches needed a campaign to drive footfall and grow brand awareness among a new audience. I owned the full campaign from concept to execution across digital, print, email, and in-person.
WHAT I DID
- Owned the full campaign: Concept, channel plan, and timeline from brief to close.
- Designed all assets across social, print, flyers, and a dedicated student landing page.
- Organised in-café events with student societies to drive footfall and brand awareness.
- Managed the giveaway end to end, monitoring performance and reporting on results.
Full campaign ownership from the giveaway concept to flyers, events, and the landing page.
Click to view on Instagram.
Say hello!
I am always open to new opportunities, collaborations, or just a good conversation about marketing and creativity. If something here caught your eye, feel free to get in touch.