My marketing journey
HELLO!
Every campaign I build is rooted in curiosity, a love of culture, and a genuine obsession with getting the details right. Growing up between languages and cultures gave me a way of looking at things that I bring into everything I make. I am always asking what makes a brand feel real to the people it is trying to reach.
Dublin has shaped a lot of who I am as a marketer. The music venues, the art spaces, the neighbourhoods, they keep me tuned in to what people actually respond to, not just what the trends say they should. I think the best marketing comes from people who are curious about the world beyond the screen.
This site is a snapshot of that journey: The campaigns, the strategies, and the creative work that got me here. I am currently growing into broader digital marketing and campaign management, and I am excited about where that is taking me.
01
My Journey So Far
1. Digital Marketing Intern
2020-2021
Started out at Thriftify, supporting the digital launch of a fashion eCommerce brand, running social channels, building content calendars, and getting hands on with SEO and Google Analytics from day one.
2. Digital Marketing Executive
2021-2024
Owned digital marketing for KC Peaches across social, email, and brand campaigns for over three years, growing the brand’s presence and building a full picture of what it takes to run marketing end to end.
3. Group Social Media Content Creator
2024-2025
Led social media strategy and content for a portfolio of four Dublin hotels including InterContinental Dublin, developing multi-account strategies, running integrated seasonal campaigns, and delivering 4.4M+ views across platforms.
4. Skills Expansion & Specialisation
2026-Present
Completing a Project Management certification and Adobe Premiere Pro course, broadening into campaign management and the full digital marketing mix.
02
Achievements
4+
Years building digital marketing strategies for hospitality and lifestyle brands in Ireland.
10+
Brands managed across 5-star hotels, café groups, and lifestyle properties.
4.4M+
Views generated across Instagram and Facebook through organic strategy and campaign content.
500+
Pieces of content published: Reels, photography, stories, and campaign assets.
03
Skills & Tools
- Digital Strategy
- Social Media
- Content Creation
- Project Management
- Campaign Planning
- Email Marketing
- Performance Analytics
- Brand Storytelling
Say hello!
I am always open to new opportunities, collaborations, or just a good conversation about marketing and creativity. If something here caught your eye, feel free to get in touch.